The Impact of Apple's Branding Strategies on Customer Satisfaction and Essay

The Impact of Apple's Branding Strategies on Customer Satisfaction and Customer Loyalty - Essay Example The paper analyzed the concept of branding by examining its models and the impact of branding strategies on customer satisfaction. Primary data was collected by conducting questionnaire research with Apple's customers. A total of 100 questionnaires were carried out with Apple's customers. The conclusions of this study are that Apple's brandings strategies play an important role in customer satisfaction and customer loyalty. Apple's branding strategies have a positive impact on customer satisfaction and customer loyalty. It is Apple's branding strategies that have contributed to generating value for customers, generating trust amongst customers and developing strong relationships between Apple and its customers. Apple's branding strategies have narrowed the gap between Apple and its customers. They have helped in improving the performance of the company. They have helped in generating positive attitudes about Apple's products amongst its customers. This study seeks to critically analy ze the branding strategies of the company Apple. Apple has been selected as it is a leading global telecommunications company whose branding strategies have been successful in getting the right message across to customers. Apple designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. In 2014, Apple's market share was 20.4% in the global smartphone market. Apple was the market leader. It left behind its competitors, Samsung who had a market share of 19.9%, Lenovo whose market share was 6.6%. Apples competitors are Dell Inc., Fujitsu Limited, Hewlett-Packard Company, International Business Machines Corporation, Samsung Electronics Co., Ltd., Sony Corporation, Toshiba Corporation, Research In Motion Limited, Microsoft Corporation, Acer Inc, LG Electronics, Inc., Google Inc, Merch ant Customer Exchange LLC, Huawei Technologies Co., Ltd, Xiaomi Inc.

Should private schools be banned Essay Example | Topics and Well Written Essays - 1500 words

Should private schools be banned - Essay Example It therefore seems so from these arguments that in today’s world, education has been used to perpetrate inequality and division of social classes based on economic status because of the existence of higher education meant for the rich and wealthy in the society. Those calling for the closure of private schools believe in the fact that the current education systems institutionalises inequality and unfair treatment of education seekers just because they can’t afford the high cost of private institutions. It is interesting to note that out of the total number of school going children about 90% attend public schools while 10% attend private schools (Caldwell, 2008). Those who attend public schools have the potential of better performance as compared to their public counterparts contributing a larger percentage of students who qualify for university education in leading universities such as Cambridge and oxford. This is the highest degree of inequality as it implies that tho se who will eventually qualify for top positions in industry are those who hail from wealthy families who parents were able to sponsor their education on very expensive private institutions. In addition to this fact, the current society is typical of what can be termed as cultural capitalism and social shutting where the wealthy and privileged give their children gigantic advantages whereas the poor ones struggle in poorly managed and funded systems where only the lucky ones strive for excellence. The survival is typically of the law of the jungle where the fit survive and the weak succumb to academic death. It is vital to stress the need for all to give every child... Thi essay approves that it is in the view of this discussion that private schools tends to widen the gap between the haves and the not haves. This is because private schools exist and continues to provide better education than public schools owing to the fact those who educate children in the schools pay huge amounts of money as fees. This may not be possible for middle and low income earners as a result natural selection occurs where rich families get the opportunity to educate their young ones in private schools while the poor do not. In addition, such schools would present conditions for better performance against the state owned schools owing to their ability to employ and motivate qualified teachers, provide basic facilities and sizable classes. This report makes a conclusion that if all private schools were banned, it would give the rich an incentive to fund state owned ones since their children will to be attending alongside children from poor backgrounds. This will be a fairer way to deal with the rising difference between the rich and the poor. On the contrary, some argue that private schools offers impeccable education which may not be possible to access in state owned schools where there is limited access to resources, support persons and facilities. This is a fact that is discredited by failure by the government to fund state owned schools to the level of private schools. Therefore, it is justifiable to say that private schools should be banned. This is because private school is a major impediment to equity and valuable education for all.

Akira Kurosawa An Auteur Film Studies Essay

Akira Kurosawa An Auteur Film Studies Essay Since the term auteur was applied to film directors by the cahiers du cinema magazine in the 1950s,there has been much debate by film-makers and critics as to what makes an auteur and how accurate the term is when applied to some directors. Federico Fellini, in a 1966 interview, said that Akira Kurosawa was the greatest living example of what an author of cinema should be'(Cardullo,2006,p.49) and in this essay I would like to explore the accuracy of this statement based on Kurosawas period films and how meaningful the term auteur is. In his article, Notes On The Auteur Theory In 1962, Andrew Sarris (interpreting the Cahiers various articles on what became known as auteurism)describes the auteur as a director who is technically proficient, whose personal style is clear in the way a film looks and moves and who creates an interior meaning from the tension between a directors personality and his material. This last statement, Sarris admits, is ambiguous. Susan Hayward in her book Cinema Studies: The Key Concepts (1996) sheds more light on what the cahiers meant by auteur by defining the interior meaning as the mise en scene and the personality of the director. She also describes the total author'(p.33), a director who writes their screenplays. Because of the sheer amount of debate surrounding what an auteur is I will base my argument on both Sarris and to a lesser extent Haywards explanation of the term auteur. A large part of being an auteur, based on what Sarris defines as an auteur, is the ability of a director t o imprint their mark onto a film in spite of the limitations brought on by studio control. This would have had great meaning in Hollywood at the time the article was written but not necessarily in the film industries of the wider world, particularly Japan. For Kurosawa in there far fewer limitations in how he made films in comparison to his Hollywood counterparts. Kurosawa was the principle writer on the majority of his films and those which were based on other stories would be adapted by him for the screen. He would often quote his mentor, Kajiro Yamamoto, in interviews saying if you want to become a film director, first write scripts (Kurosawa, 2008, p.10). In this respect Kurosawa was quite literally the author/auteur and originator of his films and so would appear to fit into the total author mould. Where the gray area exists as far as being an auteur is in Kurosawas use of collaborators in the screenwriting process such as Shinobu Hashimoto who was involved in the writing of Seven Samurai (1954), Throne Of Blood(1957) and The Hidden Fortress (1958) to name but a few. This would arguably prevent him from being considered a total author. Another area where Kurosawa has total control is editing. In the introduction to the book Akira Kurosawa: Interviews , Bert Cardullo calls Kurosawa an auteur because he edited or closely supervised the editing of all his films (p.10). I am inclined to agree with Cardullo that this would add to the degree of authorship on a film as Kurosawa will have the final decision on exactly what the cinemagoer will see. This could be seen as technical proficiency however Sarris article bases technical proficiency on directing skills, editing skills are not even considered. Overall it seems that the level of control Kurosawa had over non-directorial aspects of his films would remove the impact of his autuerism because so much of what makes an auteur is the ability to push through industrial control to have your own voice heard. With Kurosawa it was his own voice from the beginning in the writers room and it would end as his voice in the editing room with no real struggle involved. Because Kurosawa wrote the script it was all uniquely personal to him which is one of the key elements of auteurism. In Notes On The Auteur Theory In 1962 Andrew Sarris had said that a director spends most of his life on one film. For Kurosawa that one film could be the period film, something he worked on time and time again. The backdrop of medieval Japan was the preferred setting for Kurosawa and something which was very personal to him: Kurosawas intense feelings for pre-modern Japan, his perceptions of himself and his family in these terms, disclose a view of the past as a living sensuous reality (Prince,1999,p.203) His father was of samurai descent and Kurosawa himself romanticised the past in many ways, finding solace in it where there was none in the present. The early samurai films show his youthful exuberance with films such as Seven Samurai and Yojimbo(1961)showing a positive vision of the past heroism has been transformed into acts of everyday charity (Prince,1999,p.241). In stark contrast to the positive nature of these films the later samurai films are significantly more bleak in nature. These films followed years of depression, attempted suicide and struggles to find finance. For example Ran(1985) Kurosawas last samurai epic, the title of which translates as turmoil or chaos, is a downward spiral of misery from start to finish with almost all characters having distinctly negative traits. Prince describes the period of both ran and the earlier Kagemusha(1980) as defining a period of melancholy and bitterness and a questioning of youthful idealism (p.293). Further examples of Kurosawas o wn beliefs and personality lie in the themes of the films. When asked what he felt were the common themes in his films Kurosawa replied the only theme I can think of is really a question: why cant people be happier together'(Kurosawa, 2008, p.162). In many ways the real recurring theme of Kurosawas films is humanism, he regularly explores human nature whether its an individual taking up arms against the corrupt (Yojimbo), people working together for the greater good (Seven Samurai) or the hopelessness of war (Ran). All suggest that the world would be a better place if we all got along. These films show the personality, thoughts and feelings of the director during their production which I would argue is a prime example of what an auteur is, someone whos films reflect them. Kurosawa was a highly visual film-maker. In his youth he had wanted to be an artist and its clear from the composition of many of his shots that he retained the sensibilities of an artist. From the interviews conducted over the years in Kurosawa: The Interviews it is clear that Kurosawa maintains as much control over every shot as possible from composition to choice of camera. Stephen Prince describes the technical knowledge of Kurosawa and his reliance upon telephoto lens and techniques of multi-camera filming'(p.18) as well as his use of anamorphic frame in later films such as Kagemusha. Kurosawa knew how to get the best images out of every scene even if it meant using unconventional techniques and new technology. He lives up to the level of technical expertise Sarris had believed was vital for a true auteur. This did not however mean that Kurosawa was his own camera operator, indeed he couldnt be because from Seven Samurai onwards he stuck to using multi-cameras no matter what kin d of scene was being filmed. He believed this meant that actors would be less conscious of acting to a camera and instead would have to put on a good performance that could be seen at all angles. Kurosawa did his utmost to ensure that his vision was achieved and would regularly take control of his own camera however he described the process of getting others to achieve shots: I explain the desired image in detail not only to the cameraman but also every member of staff and have them do their utmost to produce the best possible likeness to it (Kurosawa,2008,p. 27) So even with his knowledge of camera lenses there was still a collaborative issue as far as using a cinematographer and indeed Kurosawa had several regular cinematographers such as Asakazu Nakai who worked on films such as Seven Samurai and Ran. Kurosawas technical proficiency is also very clear in his framing decisions. For example in Seven Samurai Kikuchiyo is clearly the outsider of the group which Kurosawa emphasizes by how the framing consistently isolates him from the rest of the samurai who are clustered together as a group'(prince,1999,p.214). The way battle scenes are shot in Kagemusha with huge amounts of troops at either end of the screen is a sight to behold, all the more so in the way Kurosawa manages to retain a sense of beauty in the battle. Francis Ford Coppola on the making of Kagemusha described the way Kurosawa presented fight scenes and violence as almost poeticstunning and dramatic and embodying the moment that was supposed to be expressed. The stylistic nature of the battle scenes became a trademark for the director from Seven Samurai onwards. His ability to use camera and edit techniques to portray violence in a thrilling, heroic way were part of the style and something that could be recognised as part of a distinctly Kurosawa film. Not only that but the introduction of colour only to improve his vision of battle with Kurasawa frequently choosing drab backgrounds'(Ebert,online) to show of the colourful costumes which effectively stand out from the background and clash together in battle. Another noticeable K urosawa technique is the use of cutting between similar shots to emphasize drama,Kurosawa loved to intercut two or three shots whose compositions were exactly aligned with the axis of view established in the initial camera position (Prince,1999,p.299). Examples of this exist in various Kurosawa films. In Seven Samurai it is used on the flame engulfed house following the initial bandit attack and the broken lock in Yojimbo which is used by Sanjuro to avoid the kidnappers. This technique focuses the viewer on the dramatic or emotional element and creates a tension. With so many more stylistic calling cards than could possibly be named in a single essay, Kurosawa has a clear style and so fits into the auteur theory. The auteur theory however clearly has many failings even when applied to someone who appears to cover all the bases (writing, directing, editing) of what makes a film-maker an auteur. Many of these failings have already been discussed but in essence they all come down to one thing, film is a collaborative work. Would Kurosawa be able to achieve the shots he did without the work of some of the worlds best cinematographers? Its highly unlikely. Did he write all of his screenplays alone? Certainly not. Would many of his films have been as enjoyable without some great acting from the cast, particularly frequent collaborator Toshiro Mifune? No. In an interview Kurosawa discusses the collaborative nature of his work with Mifune, particularly the distinct walk Mifune has in Yojimbo,Mifunes walk is his own invention. In order to stress it, I carefully selected camera framings and lenses. This seemingly insignificant example is a snapshot of all that is wrong with the auteur theory. The secon d a director claims a film is all theirs they are disrespecting the great people they have worked with. As for Kurosawa being an auteur,even ignoring the flaws in that theory, Mutsuhiro Yoshimoto in his book Kurosawa: Film Studies and Japanese Cinema says: Kurosawas films are too worldly and historical to be approached as mere aesthetic objects where his personal vision is inscribed or as a structure or textual system that reveals his unconscious desire (p.239)

Gendered Societal Expectations of Appearance and Their Effects Upon the Individual Essay

It has long been generally accepted that we as humans are influenced greatly by the things that surround our everyday lives. These things can include friends, family, co-workers, the media and even society as a whole. The society in which people live can play a huge role in how they view themselves and how they view others. Over the years researchers have come up with many theories as to how and why society has such a large influence on people. Now-a-days there are appearance prescriptions for everything in our society. It is not good to be too fat, but it is not good to be too skinny either. The way a person looks, dresses and acts is a large factor in how other people will think about, talk about and respond to them. These societal prescriptions also differentiate between other factors such as gender, race, level of education and more. Interestingly most of these prescriptions for appearance in society today are relatively unspoken until someone violates them. This paper will attempt to shed some light on the complex societal prescriptions regarding personal appearance and body imaging; more specifically it will delve into how those prescriptions are gendered within society and how people respond both positively and negatively to those prescriptions. As previously stated appearance prescriptions are very strong in our society especially when it comes to societal expectations regarding gender. These gendered expectations cause people to do all types of things for the sole purpose of fitting in to societal norms. Some women exercise religiously to maintain a good looking body, other women go tanning regularly because they think it is embarrassing, or even unacceptable, to be pale; there are also many men who do the same things for the same reasons. While looking good is not a bad thing sometimes these societal prescriptions, or expectations, can cause people to go too far. When people are not satisfied with themselves and their appearance they can become desperate and have feelings of inadequacy about their physical appearance. These feelings of inadequacy can lead to depression or making destructive decisions which can include but are not limited to over-eating or even eating disorders such as anorexia or bulimia. There have been numerous studies done on the relationships between societal pressures to be thin and body dissatisfaction among both men and women. One such study, from the University of Texas at Austin that studied the effects of social pressure to be thin on women said that â€Å"These same pernicious messages (that one is not thin enough) are thought to foster negative affect, because appearance is a central evaluative dimension for women in Western culture† (Stice, 2003). This study tested what sources most influence societal expectations of appearance and the different ways those expectations can negatively affect women (Stice, 2003). It concluded that some of the biggest social pressures to be thin come from the mass media, family members and peers (Stice, 2003). It also concluded that the negative effects of these social pressures can go in two different directions, this is not to say that women negatively affected cannot fall victim to both types of effects (Stice, 2003). A synopsis of this study could say that societal expectations to be thin often create body dissatisfaction within women (Stice, 2003). This body dissatisfaction, which can often lead to depression, frequently leads to either restrictive dieting or binge eating. Restrictive dieting, while not bad in itself, can lead to unhealthy eating habits such as eating disorders, laxative abuse or other methods of losing weight that can be extremely harmful to the person practicing them, and binge eating â€Å"because it is commonly believed that eating provides comfort and distraction from negative emotions† (Stice, 2003). A similar experiment, coming from the University of Toronto, studied the relationship between body image and depression among adolescents regarding adiposity (Chaiton, 2009). This study suggests â€Å"that body dissatisfaction may mediate the relationship between overweight and depression† (Chaiton, 2009). It goes on to suggest that the relationship found between obesity and depression is differentiated by gender because of the difference in societal expectations placed on women and men (Chaiton, 2009). The study concluded that females experience body dissatisfaction almost solely when they believe they are overweight, whereas both males who believe that they are under or overweight experience body dissatisfaction which can in all cases lead to some level of depression (Chaiton, 2009). As the aforementioned study showed societal expectations concerning appearance can, and often do, affect men just as much as they do women (Chaiton, 2009). Our society pushes men to be big, muscular and manly. To certain degree the more muscular a man is the more attractive he generally is within society. A study from an international journal regarding social behavior and personality concluded that the attractiveness of a man is more important in determining social desirability than the age of the man in question (Perlini, 2001). Comparatively the results of these two studies add up to say that the attractiveness of a man is one of the main factors in determining societal desirability and one of the biggest factors in being attractive is being muscular or strong. This puts a lot of pressure on males to be concerned with how they look in comparison to society’s expectations of how they should look. There are numerous different theories as to why societal expectations differ between genders, but none that can definitively explain why prescriptions concerning appearance are the way they are (i. e. women should be skinny and men should be muscular). Some theorists take a biological approach saying that something within the genetic makeup of human beings causes men to be larger and more muscular and likewise causes women to be smaller and skinnier; therefore it is innate within human beings to prefer women to be skinnier and men to be more muscular. Other theories use a combination of nature, a biological approach, and nurture, an approach that says how and where people are raised effects how they view the world, to explain why there is such a gendered difference in societal expectations. While still others use strictly nurture based theories to explain these differences. An experiment from Colby College testing the awareness of preschoolers to societal expectations of gender showed that by the age of five or six humans can easily differentiate between what society expects differently of men than of women (Raag, 1998). Granted this study tested the societal expectations of gender based on toys (tools and dishes) and how the children themselves reacted to the toys as well as how the children thought others (parents, babysitters, friends, etc. ) would react to them playing with the aforementioned toys (Raag, 1998). On the whole the children were able to identify that the tools were for boys to play with and the dishes were for girls; the children also, with no hesitation, said that boys playing with dishes or girls playing with tools would often be responded to negatively by parents or babysitters or the like. That means that while this study cannot shed light on the societal expectations of strength versus thinness it does give some credence to the nurture side of the theories mentioned earlier (Raag, 1998). In summation the societal expectations of appearance can have both positive and negative effects upon people. Society pushes for women to be thin, but not too thin and for men to be muscular, but not too muscular. Society pushing people to be in shape is not a bad thing; studies have shown that being physically fit is not only good for people physically, but also mentally. When people feel attractive it boosts their confidence and self-esteem which has been proven to increase mental health. It just happens to be that some of the anxiety or stress put upon people to look good to others can cause them to do harmful things to themselves and others. For instance constant pressure from the media and other outside influences to be skinny and tan has led countless females to have eating disorders and go artificial tanning all the time, neither of which are conducive to being physically healthy. Those same influences have led to countless males developing eating disorders as well to lose weight or even start using all types of drugs, that harm themselves and can harm, or cause them to harm, others, such as anabolic steroids or pro-hormonal supplements simply to gain muscle mass at unnatural and unhealthy rates. The best thing anyone can do to help society as a whole to resist unhealthy expectations regarding appearance is to spread awareness. It may sounds overplayed but awareness about a problem and the education necessary to fix or even just alleviate that problem is always to first step to solving that problem. At the end of every abovementioned study the researchers conducting the study talked about the significance, or importance of that study, and every single researcher included somewhere in that section that raising awareness about the issue at hand was one of the most significant aspects to their respective studies. This is because being aware and educated about a problem is one of the most important and fundamental ways to confront a problem; especially one of this magnitude. This problem will never be solved if society as a whole does not become aware of, and change, how it effects people’s everyday lives regarding physical appearance.

Aaron Beck †The father of cognitive therapy Essay

Aaron T. Beck is considered the father of cognitive therapy was born on July 18, 1921 in Providence Rhode Island. His mother, Elizabeth Temkin, married his father, Harry Beck, in 1909. He is the youngest of five children. Aaron Beck notes that his mother was quite depressed prior to his birth due to the loss of two of her children. Beck was born two years after his only sister died of influenza. He believed himself to be a replacement child for his sister. Beck says he takes joy in the idea that, even at a young age, he was able to cure his mother’s depression. Beck attended Brown University and received many awards and honors in academic excellence. He graduated magna cum laude. After graduating from Brown University he went on to receive his medical degree and then his PH.D from Yale. During his internship, Aaron Beck met Phyllis Whitman. She was a student at the Hillel Foundation, the girls’ school at Brown University. The couple married on June 4, 1950, in Providence. She completed a law degree while raising their four children. She served as a superior court judge in Pennsylvania. Beck became interested in psychoanalysis while doing his internship at Rhode Island Hospital. Although Beck spent most of his career studying psychoanalysis, in the 1960’s Beck’s research deviated significantly from traditional psychoanalytic methods, focusing instead on distorted thoughts that led to problematic behaviors. He struggled to find a way to help his depressed client’s better capture their emotions. He realized that many of his depressed clients experienced recurring negative thought and that as long as they believed these thoughts to be true, they would continue to have symptoms of depression. He theorized that in order to change the symptoms, he much change their distorted thinking. This belief led to the development of cognitive behavioral therapy. (Famous psychologist) Beck took a position at the University of Pennsylvania in 1954 in the psychiatry department, which is where he developed the depression research clinic. Beck began to work more intensely on his cognitive approach to depression, In1952, he published his first psychiatric article, a case study about treatment of schizophrenic delusion. It was the first of numerous publications he made that were later on recognized as significant precursor to the development of cognitive therapy. In 1961, he developed the Beck Depression Inventory (BDI). The BDI is one of the most widely used and referenced scales of depression. It is a 21 item scale that uses a Likert scale to determine the  severity of depression symptoms. Even though the scale is now revered as one of the well-constructed scales and useful, those in the psychiatric department at Penn did not receive the idea so well. In 1967, Beck became an associate professor; however, he only received a one year extension on his depression grant. Beck stared working from home, and this turned out to be just what he needed, and he produced his first book, Depression: Clinical Experimental and Theoretical Aspects. From here his work at the University of Pennsylvania began to pick up, and in 1971 he was awarded full professor status.

compare contrast essay - telegraph vs texting - 961 Words

English 101-English Composition Compare-Contrast Essay: Final Texting - 1830’s Style Texting has, in many instances, replaced telephone as a quick and easy way to communicate a short message in one direction over long distances. Sending quick one-way messages may feel like a modern convenience, but it is very similar to communicating through Morse Code on the electric telegraph - technology that was commonplace nearly 200 years ago. Had the electric telegraph been brought into the home, the need for modern day texting may have evolved quite differently, or maybe not at all. The electric telegraph, invented in the 1830s, sent messages over wires from one point to another using the short ‘dots and longer ‘dashes of Morse Code. By the†¦show more content†¦Staffed by young operators, convenient abbreviations for common Morse Code messages evolved such as min pen (wait a minute while I adjust my telegraph pen), cul (see you later), and ha (equivalent to a laugh). In an eerie way, telegraph slang predated very similar texting slang by over 100 years. Another quirk of texting involves the strange language styles of teens. Have you ever tried to impersonate a teens texting style only to find that the way you write texts just doesn’t sound the same as the way they write texts? Well, individual telegraph operators differed slightly in their style too. For example, some used slightly longer or shorter dots or dashes than other operators, and perhaps only for particular characters. It was so unique that individual operators could be identified by how they sent a message, regardless of the message itself. This uniqueness was known as an operators fist, and is very similar to how everyone texts differently through the use of various abbreviations, word choice, and grammar. Because it wasn’t typically installed in homes, the telegraph never competed directly with the telephone. However, we find that texting now commonly replaces the extra effort of a phone call. We do not bother having an entire phone conversation to say, Im on my way or Im running late when a short and simple text message will do.

The Quality of Integrity in Life and Business - 3249 Words

Introduction Integrity has always been the most important quality to me throughout my life. I believe that if people are able to trust my judgment and trust my decisions, I will go a lot farther in every aspect of my life. For example, if my coworkers are able to trust my work actions I will be given more independence at work and more freedom to make decisions which will ultimately lead to a higher potential for promotion. Think about it, would you ever consider promoting a worker who you knew lied, cheated, or performed illegal acts such as fraud? I know I wouldn’t. This brings me to my next point; what would I do if I knew one of my clients was performing an illegal fraudulent act? Would I have the courage and be willing to risk my job in order to bring the truth to the foreground? Would I blow the whistle? I would like to think that I would answer a definite yes to that question but the truth is when one is in the position to either blow the whistle or not blow the whistle there are many outside forces that play into the decision. It is necessary to be reminded that in order to preserve integrity, blowing the whistle is a necessary act when deemed appropriate. In this essay I will explain what types of situations require the whistle to be blown and how to determine those situations, as well as any trends found through research between whistleblowers such as age, gender, loyalty to job, etc. Basics of Fraud The process for determining when a fraudulentShow MoreRelatedThe Importance of Ethical Integrity Essay1611 Words   |  7 PagesWhat is ethical integrity and why is it important? This paper will address the viewpoint of ethical integrity and its outcome. Ethical Integrity is a favorably sensible method for doing what is right when it comes to people dealing with people. 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