Case Study Analysis

Case Study Analysis Case Study Analysis Case Study Analysis One of the frequently assigned college assignments is writing case study. Read the following casestudy analysis tipsand learn how to write a case study analysis. Usually, case study analysis is based on specific situation. You are required to analyze the given situation, to solve the presented problems, and offer a recommendation. Sometimes, you are required to consult textbook and relevant articles to support your personal opinion. The purpose of case study writing assignment is to check your theoretical knowledge and an ability to apply gained knowledge to real-life situations. Secondary sources can be from historical documents, photographs, tape recordings and even statistical information. Many students do not understand that literary, historical, scientific or sociological sources are difference in essence and should be used with careful referencing. Case study analysis writing is easy with our help: Critical Essay Writing While citing secondary sources, you have to include in-text citation and bibliography entry. Endnotes are the most desirable referencing technique for case study analysis writing. Endnotes do not distort the flow of your ideas and make a reference to the source. Your tutor will definitely appreciate if you approach him for clarification. Placing an order at .com, you receive custom written case study analysis which meets all of the requirements set by the tutor. Critical essay writing requires deep understanding of the problem and an ability to analyze the situation, to apply critical thinking skills, and draw logical conclusion. Not all students are able to cope with critical essay writing assignment and seek professional assistance. We offer custom paper writing help to those students who struggle with their academic assignments. Writing Critical Essay What is the first step of case study analysis? The first step of critical case study analysis is reading of the case itself. You should be ready to read it more than twice. The first reading is done for acquaintance only. The second reading is done to identify the key players (people), to underline the problems, to make some notes and comments, and to get a detailed perception of the situation. Case study analysis writing is a challenge because you cannot simply express your opinion, you have to support it with examples from recent publications. Every idea you include should be supported with reliable evidence. Custom writing help is a solution for busy students. Do not hesitate to place an order and you will be very surprised with the high quality. Read more: Draft Essay Rough Pay For Essay Need a Professional Essay Essay Editing Editorial Essay Topics

Robert G. Ingersoll, America’s Preacher of Freethought

Robert G. Ingersoll, America’s Preacher of Freethought Robert Ingersoll was born in Dresden, New York.  His mother died when he was only three years old.  His father was a Congregationalist minister, adhering to a Calvinist theology, and also an ardent abolitionist.  After the death of Robert’s mother, he moved around New England and the Midwest, where he held ministerial positions with many congregations, moving frequently. Because the family moved so much, young Robert’s education was mostly at home.  He read widely, and with his brother studied law. In 1854, Robert Ingersoll was admitted to the bar.  In 1857, he made Peoria, Illinois, his home. He and his brother opened a law office there. He developed a reputation for excellence in trial work. Known for:  popular lecturer in the last 19th  century on freethought, agnosticism, and social reform Dates:  August 11, 1833 - July 21, 1899 Also known as:  The Great Agnostic, Robert Green Ingersoll Early Political Associations In the 1860 election, Ingersoll was a Democrat and a supporter of Stephen Douglas. He unsuccessfully ran for Congress in 1860 as a Democrat. But he was, like his father, an opponent of the institution of slavery, and he switched his allegiance to Abraham Lincoln and the newly-formed Republican Party. Family He married in 1862. Eva Parker’s father was a self-avowed atheist, with little use for religion. Eventually he and Eva had two daughters. Civil War When the Civil War began, Ingersoll enlisted.  Commissioned as a colonel, he was the commander of the 11th Illinois Cavalry.  He and the unit served in several battles in the Tennessee Valley, including at Shiloh on April 6 and 7, 1862. In December of 1862, Ingersoll and many of his unit were captured by the Confederates, and imprisoned.  Ingersoll, among others, was given the option of release if he promised to leave the Army, and in June of 1863 he resigned and was discharged from service. After the War At the end of the Civil War, as Ingersoll returned to Peoria and his law practice, he became active in the radical wing of the Republican Party, blaming the Democrats for Lincoln’s assassination. Ingersoll was appointed Attorney General for the state of Illinois by Governor Richard Oglesby, for whom he had campaigned. He served from 1867 to 1869.  It was the only time he held public office.  He had considered running for Congress in 1864 and 1866 and for governor in 1868, but his lack of religious faith held him back. Ingersoll began to identify with freethought (using reason rather than religious authority and scripture to form beliefs), delivering his first public lecture on the topic in 1868. He defended a scientific worldview including the ideas of Charles Darwin. This religious non-affiliation meant that he was unable to run successfully for office, but he did use his considerable oratory skills to give speeches in support of other candidates. Practicing law with his brother for many years, he was also involved in the new Republican Party. In 1876, as a supporter of candidate James G. Blaine, he was asked to give the nominating speech for Blaine at the Republican national convention.  He supported Rutherford B. Hayes when he was nominated. Hayes tried to give Ingersoll an appointment to a diplomatic job, but religious groups protested and Hayes backed down. Freethought Lecturer After that convention, Ingersoll moved to Washington, D.C., and began to split his time between his expanded legal practice and a new career on the lecture circuit.  He was a popular lecturer for most of the next quarter century, and with his creative arguments, he became a leading representative of the American secularist freethought movement. Ingersoll considered himself an agnostic.  While he believed that a God who answered prayers did not exist, he also questioned whether the existence of another sort of deity, and the existence of an afterlife, could even be known.  In response to a question from a Philadelphia newspaper interviewer in 1885, he said, â€Å"The Agnostic is an Atheist. The Atheist is an Agnostic. The Agnostic says: ‘I do not know, but I do not believe there is any god.‘ The Atheist says the same. The orthodox Christian says he knows there is a God, but we know that he does not know. The Atheist cannot know that God does not exist.† As was common in that time when out-of-town traveling lecturers were a main source of public entertainment in small towns and large, he gave a series of lectures that each were repeated many times, and later published in writing.  One of his most famous lectures was â€Å"Why I Am an Agnostic.†Ã‚  Another, which detailed his critique of a literal reading of the Christian scriptures, was called â€Å"Some Mistakes of Moses.†Ã‚  Other famous titles were â€Å"The Gods,† â€Å"Heretics and Heroes,† Myth and Miracle, â€Å"About the Holy Bible,† and What Must We Do to Be Saved? He also spoke on reason and liberty; another popular lecture was â€Å"Individuality.†Ã‚  An admirer of Lincoln who blamed Democrats for Lincoln’s death, Ingersoll also spoke about Lincoln.  He wrote and spoke about Thomas Paine, whom Theodore Roosevelt called a â€Å"filthy little atheist.† Ingersoll titled a lecture on Paine With His Name Left Out, the History of Liberty Cannot Be Written. As a lawyer, he remained successful, with a reputation for winning cases.  As a lecturer, he found patrons who funded his continued appearances and was a huge draw for audiences.  He received fees as high as $7,000. At one lecture in Chicago, 50,000 people turned out to see him, though the location had to turn 40,000 away as the hall would not hold so many.  Ingersoll spoke in every state of the union except North Carolina, Mississippi, and Oklahoma. His lectures earned him many religious enemies. Preachers denounced him. He was sometimes called â€Å"Robert Injuresoul† by his opponents. Newspapers reported in some detail his speeches and the reception of them. That he was the son of a relatively poor minister, and made his way to fame and fortune, was part of his public persona, the popular image of the time of the self-made, self-educated American. Social Reforms Including Women’s Suffrage Ingersoll, who had earlier in his life been an abolitionist, associated with a number of social reform causes.  One key reform he promoted was women’s rights, including the legal use of birth control, women’s suffrage, and equal pay for women. His attitude towards women was apparently also part of his marriage. He was generous and kind to his wife and two daughters, refusing to play the then-common role of a commanding patriarch. An early convert to Darwinism and evolution in science, Ingersoll opposed social Darwinism, the theory that some were â€Å"naturally† inferior and their poverty and troubles were rooted in that inferiority. He valued reason and science, but also democracy, individual worth, and equality. An influence on Andrew Carnegie, Ingersoll promoted the value of philanthropy. He counted among his larger circle such people as Elizabeth Cady Stanton, Frederick Douglass, Eugene Debs, Robert La Follette (though Debs and La Follette were not part of Ingersoll’s beloved Republican party), Henry Ward Beecher (who did not share Ingersoll’s religious views), H.L. Mencken, Mark Twain, and baseball player â€Å"Wahoo Sam† Crawford. Ill Health and Death In his last fifteen years, Ingersoll moved with his wife to Manhattan, then to Dobbs Ferry. While he was participating in the 1896 election, his health began to fail.  He retired from law and the lecture circuit, and died, probably of a sudden heart attack, in Dobbs Ferry, New York, in 1899.  His wife was at his side.  Despite rumors, there’s no evidence he recanted his disbelief in deities on his deathbed. He commanded large fees from speaking and did well as a lawyer, but he did not leave a great fortune. He sometimes lost money in investments and as gifts to relatives. He also donated much to freethought organizations and causes.  The New York Times even saw fit to mention his generosity in their obituary of him, with an implication that he was foolish with his funds. Select Quotes from Ingersoll Happiness is the only good. The time to be happy is now. The place to be happy is here. The way to be happy is to make others so. All religions are inconsistent with mental freedom. The hands that help are better far than lips that pray. â€Å"Our government should be entirely and purely secular. The religious views of a candidate should be kept entirely out of sight.† â€Å"Kindness is the sunshine in which virtue grows.† â€Å"What light is to the eyes - what air is to the lungs - what love is to the heart, liberty is to the soul of man.† â€Å"How poor this world would be without its graves, without the memories of its mighty dead. Only the voiceless speak forever.† â€Å"The Church has always been willing to swap off treasures in heaven for cash down.† â€Å"It is a great pleasure to drive the fiend of fear out of the hearts of men women and children. It is a positive joy to put out the fires of hell. â€Å"A prayer that must have a cannon behind it better never be uttered. Forgiveness ought not to go in partnership with shot and shell. Love need not carry knives and revolvers.† â€Å"I will live by the standard of reason, and if thinking in accordance with reason takes me to perdition, then I will go to hell with my reason rather than to heaven without it.† Bibliography: Clarence H. Cramer.  Royal Bob. 1952.Roger E. Greeley.  Ingersoll: Immortal Infidel. 1977.Robert G.  Ingersoll. The Works of Robert G. Ingersoll. 12 vols. 1900.Orvin Prentiss Larson. American Infidel: Robert G. Ingersoll.  1962.Gordon Stein.  Robert G. Ingersoll, A Checklist. 1969.Eva Ingersoll Wakefield.  Letters of Robert G. Ingersoll. 1951.

Smart phones Research Paper Example | Topics and Well Written Essays - 2000 words - 1

Smart phones - Research Paper Example enhancements in technical specifications such as battery life screen size, storage ability, and connectivity of broadband increases the sustainability of smart phones (Berkman, 2012). Cell phones history is both interesting and mysterious. The beginning of cell phones, just as the computers, was with humungous cell phones which first diminished in size from small to smaller to smallest as the years passed by. The pioneer of screen resolution focused was iPhone as it marked the beginning of growth of size of cell phones again. Mobile revolution started in 1973 when Martin Cooper first invented the cell phone. At that time, this cell phone was a colossal machine which was capable of making and receiving calls. The History of smart phones is a lengthy one. It al first began in 1946 when AT&T fist established the first ever mobile phone network. June 17. 1946 was the first time a truck driver made the first ever cell phone call (Berkman, 2012). With improvements in technology and mass media in the entire world, mobile phones were also positively affected by these activities. They also went through a process of innovation and development where their electronic functions abilities enhanced, better functionality of antennas, and other features allowed them to travel forward to this new dimension of the smart phone world (Zheng, 2006). Smart phone concept was then institutionalized in 1974 when Theodore George Paraskevakos patented the fundamental concept of smart phone. The paperwork was filed in U.S Patent office in 1972 for the mechanism for making and transferring digital information. Subsequently, IBM followed the suet and combined the PDA making the Simon personal Communicator and cell phone in 1994 with combination of text messaging, emailing, and faxing. Additionally making calls was added to this list. This device was sold for $1099 but again only for $899 if a two year contract was signed up by the retailer (Berkman, 2012). This decade that is called the 90s

Good Night, and good luck Chuck Movie Review Example | Topics and Well Written Essays - 1250 words

Good Night, and good luck Chuck - Movie Review Example Times in America must have been hard at the time. America had an enemy within that was causing the people a lot of fear. Everyone suspected the person next to them of being the enemy. People suspected of being communists had to bear serious charges; sometimes courts need no evidence to declare suspects guilty. Some people made false charges of others that were used to bring them down. This movie takes the viewer back to the times a cold war existed between America and the Soviet Union, when every American was afraid they would lose to the soviet nation. According to ideas brought about in the movie, the news media has a great responsibility of informing and entertaining the people. As shown in the film, making responsible decisions on what to present or leave out in media stations is not an easy task. Such decisions are subject to criticism by those in power and journalists may suffer serious consequences if they mess up with those thought to be unbeatable in society; the high and mighty. However, one of the journalists and his producer clearly point out that despite the risks involved, journalists should focus on giving the people reliable information. The media should assume responsibility in its endeavors and expose the realities kept in the dark. The media should not lose integrity in fear of politicians who are selfish. Due to their selfish interests, the high and mighty in society always wants to control everything aired on media stations. The media should have the interests of the common citizen at heart. This movie suggests that media should participate actively in exposing the flaws in society. Media should offer more to the people and not just entertainment. Some journalists in this movie are an example worth emulating; they hosted a show that was able to expose the injustices committed in society. Evident in the movie, the media was very

Employee Rights Review Essay Example for Free

Employee Rights Review Essay â€Å"Acts of Equal Employment Opportunity and Employee Rights† laws make it illegal for employers to discriminate against an employee or potential employee in certain workplaces. The Family Medical Leave Act of 1993 was created to grant family temporary medical leave. The Age Discrimination in Employment Act of 1967 was created to prevent employees from being discriminated against because of age. The Drug- Free Workplace Act of 1988 requires some federal contractors and federal grantees to agree that they provide drug-free workplaces as a precondition of receiving a contract or grant from a federal agency. The requirements for organizations are more extensive because organizations have to take comprehensive, programmatic steps to achieve a workplace free of drugs. In the case, Coleman v. State of Maryland Court of Appeals, Coleman, an employee for the Maryland Court of Appeals, requested time-off for the purpose of tending to serious personal health issues. The request was denied and Coleman was informed he must resign from his position or risk termination. Coleman sued his employer, claiming that by denying him self-care leave the state court was in violation of the Family and Medical Leave Act of 1993. His employer, the state, argued that the case should be dismissed based on the state’s ‘sovereign immunity’. Sovereign immunity is a legal provision that says a government agency cannot be sued unless they agree to be sued. After dismissal by the Federal District Court and the Fourth Circuit Court, the case was heard by the United States Supreme Court. On March 20, 2012 the Supreme Court ruled that a provision of the Family and Medical Leave Act giving workers time off to care for health related issues such as serious illness, pregnancy, or childbirth, is not enforceable in cases involving state employees (Migdal, 2012). The Court justified the ruling by stating that the lawsuits by state employees permitted under the FMLA would violate the constitutional rule that the states, as sovereigns, are immune from suits for damages. Basically, the Supreme Court ruled that state workers cannot sue the states under the Family and Medical Leave Act, essentially stripping public employees of the job protection otherwise provided by the act. The Family and Medical Leave Act of 1993 protects employees of organizations with more than 50 employees in the case of childbirth, adoption, their own medical care or the care of a family member. The law has several stipulations such requiring 1250 working hours in the prior 12 months, therefore, accurate recordkeeping and a process in place to determine FMLA eligibility and compliance is crucial. An example of a company HR policy regarding the Family and Medical leave Act of 1993 may read: â€Å"Employees employed for 12 months or more and who have worked at least 1250 hours in the previous 12 months, may take an unpaid Family and Illness Leave for up to 12-weeks per year. Employees are required to use all available paid time accrued for the leave period prior to unpaid leave.† â€Å"The amount of Family and Illness leave will be based on the amount taken in the 12 months preceding the request for leave, and in cases of serious health condition, require adequate medical certification.† â€Å"Family and Illness Leave may be taken intermittently, or for less than a full day. If the employee remains out on leave for more than 2 weeks, additional medical documentation may be required as allowed by law.† â€Å"An employee returning to work from Family and Illness Leave shall return to the position held at the beginning of the leave, or to an equivalent position with equivalent pay and benefits.† â€Å"Employees on a Family and Illness Leave will continue to have the Employer’s portion of the cost for health insurance paid by the Employer during the leave period. It is the responsibility of the employee to make on-time payments for their portion of those benefits while on leave.† Individuals 40 years of age and older are protected with employment by The Age Discrimination Employment Act. Applicants and employees alike have protection under the ADEA. â€Å"The law protects discriminating against an individual with respect to any term of employment, as it relates to age, compensation, benefits, job assignments, hiring, firing, layoff, job assignments, and training† (U.S. Equal Employment Opportunity Commission, 2012). Employers who employ 20 or more employees must comply with the Act. A 70-year-old pharmacist employed by Kmart in Honolulu recently challenged The Age Discrimination Employment Act. The lawsuit charged by the EEOC recognized that Kmart unlawfully discriminated against the pharmacist, and a settlement was reached for $120,000. A Kmart store manager openly â€Å"stated that the pharmacist was too old, should retire and was greedy, for continuing to work at the age of 70† (Inside Counsel, 2012). The age discrimination act protects folks for age harassment. In this case the pharmacist was continually distraught with regard to remarks about her age and the hostile work environment that could have resulted. Employers tend to stereotype older workers as employees’ stuck in their ways, and who cannot adapt to new changes. Additionally, employers believe that training older workers is a cost and not a benefit. The Age Discrimination Act prohibits these scenarios from occurring with people over the age of 40. Regarding the Age Discrimination in Employment Act of 1967, certain occupations have an exception to the law if the organization can prove the necessity to enforce an earlier retirement or decrease of job responsibilities. An example of a company HR policy showing compliance with the Age Discrimination in Employment Act of 1967 may read something like this: â€Å"The Company complies with the Age Discrimination in Employment Act of 1967, and prohibits age discrimination in employment practices of individuals 18 years or older. This policy applies to but is not limited to issues involving hiring, discharge, compensation, terms, conditions, advancement, recruitment, promotion, demotion, transfer, layoff, training, or privileges of employment.† The Drug-Free Workplace Act â€Å"requires institutions that receive grants and certain contracts from any federal agency to certify that it will provide a drug-free work place† (Office Of General Counsel, 2012). The law was enacted in 1988 and it began with federal contracts of $25,000 or more but was later changed to $100,000 or more where it stands today. The court case that has caused the most controversy is Gary Ross v Ragingwire Telecommunications Inc. After California legalized medical marijuana Ross obtained a prescription for the drug and used it as directed. He was later fired by Ragingwire Telecommunications for failing a drug test as a result of the use of medical marijuana. â€Å"The court ruled that drug testing in the state was legal, that firing an employee for use of medical marijuana was not tantamount to discrimination and that employers are not obligated to accommodate the use of medical marijuana—even outside the workplace† (Schwartz, 2010). This ruling is important because while some states have legalized medical marijuana and protect individuals from criminal prosecution, it remains clear that a drug-free workplace is critical to the safety of the entire workforce. To avoid conflict an organization must establish the guidelines for drug testing and communicate the expectation clearly to employees. The human resources team may establish the process for drug testing and implement a plan to assist employees that test positive on drug screens, such as offering the employee rehabilitation (DeCenzo Robbins, 2007). An example of a company HR policy showing compliance with the Drug-Free Workplace Act may read something like this: â€Å"The possession, use, or sale of illegal drugs while on Company property is strictly prohibited. The misuse of any illegal drugs and/or alcohol while on Company time or during breaks or meals, is strictly prohibited. Any employee under the influence of alcohol or drugs that may impair judgment, performance, or the safety of the employee or others while on Company property, Company business, or during work hours, is subject to discipline up to and including termination. The Company conducts post-accident drug and alcohol testing of employees when an accident occurs during company time as allowed by law. The Company reserves the right to conduct random drug and/or alcohol testing at their discretion for performance or behavior issues. A positive result from any testing conducted may result in immediate termination, or unpaid leave to enter an approved rehabilitation program at the Company’s discretion. These conditions are by no means established as a right of the employee, and may be rescinded at any time without prior notice by the Company.† References Migdal, A. (2012). Blog of Rights. Retrieved from http://www.aclu.org/blog/womens-rights- reproductive-freedom/not-so-secret-war-moms-how-supreme-court-took-protections Swanton, Mary, Inside Counsel, EEOC Wins Settlements in Age Discrimination Cases Involving Senior Citizens, retrieved on December 1, 2012 from website, http://www.insidecounsel.com/2010/03/25/eeoc-wins-settlements-in-two-age-discrimination-cases-involving-senior-citizens U.S. Equal Employment Commission, retrieved on December 1, 2012, from website, http://www.eeoc.gov/eeoc/publications/age.cfm Schwartz, S. K. (2010). The Drug-Free Workplace v Medical Marijuana. Retrieved from http://www.cnbc.com/id/36179669/The_Drug_Free_Workplace_vs_Medical_Marijuana Office of General Counsel. (2012). Retrieved from http://counsel.cua.edu/copyright/index.cfm Sue Shellerbarger, â€Å"Work and Family,† The Wall Street Journal, August 22, 2001. Retrieved 11/29/2012. http://www.benefitslink/buying-time-off/policy/hr/whitman/press.org http://www2.cortland.edu/offices/hr/affirmative-action/policy-on-the-age-discriminatio n.htm http://www.eeoc.gov/laws/statutes/index.cfm http://en.wikipedia.org/wiki/Employment_(Equal_Opportunities)_Law,_1988

Charles Dickens :: essays research papers fc

INTRODUCTION This report will talk about the life of a famous author, Charles Dickens. It will tell you about his early, middle, and later years of his life. It will also talk about one of his great works of literature. In conclusion, this report will show a comparison of his work to his life. EARLY LIFE Charles Dickens was born at Landport, in Portsea, on February 7, 1812. His father was a clerk in the Navy Pay-Office, and was temporarily on duty in the neighborhood when Charles was born. His name was John Dickens. He spent time in prison for debts. But, even when he was free he lacked the money to support his family. Then, when Charles was two they moved to London.1 Just before he started to toddle, he stepped into the glare of footlights. He never stepped out of it until he died. He was a good man, as men go in the bewildering world of ours, brave, transparent, tender-hearted, and honorable. Dickens was always a little too irritable because he was a little too happy. Like the over-wrought child in society, he was splendidly sociable, and in and yet sometimes quarrelsome. In all the practical relations of his life he was what the child is at a party, genuinely delighted, delightful, affectionate and happy, and in some strange way fundamentally sad and dangerously close to tears. 2 At the age of 12 Charles worked in a London factory pasting labels on bottles of shoe polish. He held the job only for a few months, but the misery of the experience remain with him all his life. 3 Dickens attended school off and on until he was 15, and then left for good. He enjoyed reading and was especially fond of adventure stories, fairy tales, and novels. He was influenced by such earlier English writers as William Shakespeare, Tobias Smollet, and Henry Fielding. However, most of the knowledge he later used as an author came from his environment around him. 4 MIDDLE LIFE Dickens became a newspaper writer and reporter in the late 1820's. He specialized in covering debates in Parliament, and also wrote feature articles. His work as a reporter sharpened his naturally keen ear for conversation and helped develop his skill in portraying his characters speach realistically. It also increased his ability to observe and to write swiftly and clearly. Dickens' first book, Sketches by Boz (1836) consisted of articles he wrote for the Monthly Magazine and the London Evening Chronicles.

Computer Revolution Essay

Personal Computers The personal computer revolution was a phenomenon of immense importance in the 1980s. What the average American commonly refers to as a PC, or personal computer, did not even exist before the 1970s. Mainframe computers had been the norm, and they were primarily relegated to business and scientific use. With the dawn of the personal computer all Americans were allowed potential access to computers. As competition and modernization increased, issues of cost became less and less of an inhibitor, and it appeared that a new technological â€Å"populism† had developed. Companies such as Apple Computer became household names, and words such as software and downloading became commonplace. It was predicted that by 1990, 60 percent of all the jobs in the United States would require familiarity with computers. Already by 1985, some 2 million Americans were using personal computers to perform various tasks in the office. The impact of the personal computer to the average American has been enormous—in addition to its usefulness at the office, it has become a source of entertainment, culture, and education. Apple Founded in 1976 by Steven Jobs and Stephen Wozniak, Apple Computer was to be the spearhead of the personal computer revolution. Apple had achieved moderate success in the late 1970s, but in the 1980s the company developed its innovative vision of how computers could relate to the average person. By 1982 Apple became the first personal computer company to have an annual sales total of $1 billion. In 1983 Apple introduced the Lisa. Lisa was to be the successor of the Apple II and was the first computer to widely introduce the concept of windows, menus, icons, and a mouse to the mainstream. The Lisa computer was phased out by 1985 and sur-passed by the Macintosh in 1984. Macintosh was faster, smaller, and less costly than the Lisa; it retailed for around $2,500 and was packaged as a user-friendly machine that was economical enough to be in every home. Although the machine possessed less processing capability than IBM PCs, one did not need any programming capability to run the machine ef fectively, and it became popular. Beyond Simplicity Not satisfied to be simply â€Å"the easy PC,† Apple in 1986 introduced the Mac Plus, PageMaker, and the LaserWriter. The infusion of these three, particularly PageMaker, an easy-to-use graphics page-layout program, helped give rise to a new medium known as desktop publishing. Creating this new niche made Macintosh the premier, efficient publishing computer. Apple expanded its hold on the graphics market in 1987 with the introduction of the Mac II computer. Its color graphic capability fostered the introduction of color printers capable of reproducing the color images on the computer screen. By 1988 Apple introduced Macs capable of reading DOS and OS/2 disks, thereby closing some of the separation between Macintosh and IBM PCs. IBM On 12 August 1981 International Business Machines (IBM) created its first personal computer. Simply called the IBM PC, it became the definition for the personal computer. IBM was the largest of the three giant computer firms in the world, and the other two, Hewlett-Packard (HP) and Xerox, had previously attempted to make efforts into the new PC market but failed. IBM initially was not convinced that the American public was interested in computers, particularly for their own home usage, but after viewing the early successes of Apple they were determined to enter the race. In creating the software for the PC, IBM turned to a young company called Microsoft to formulate MS-DOS. Market Success IBM PCs were immensely powerful, fast machines, and their entrance into the market legitimized the personal computer and created a new cottage industry. In 1983 IBM introduced the PCjr, a less expensive version of the PC. Despite strong advertisement PCjr was not a success and cost IBM quite a bit in reputation and money. Undiscouraged by these results, IBM pressed onward. By the mid 1980s, IBM PCs had inspired many clones that emulated IBM’s functions at a lower cost to consumers. Constantly setting the standard, IBM in 1987 introduced the PS/2 and the OS/2, the first IBM 386 models. IBM also established agreements with software companies such as Lotus to develop sophisticated programming for their company. Attempts were also made by the company to launch a line of portable computers over the decade. The success of these various portable models was somewhat limited, due to size and cost, as well as improper promotion. Even with several marketing setbacks throughout the decade , however, IBM remained the largest computer firm in the world. By 1989 IBM was producing personal computers that dwarfed earlier models in speed, capability, and technology. Software As the personal computer explosion continued to grow, it spawned more and more cottage industries. One of the largest new markets to develop was that of the software industry, and one of the largest companies in that industry was Microsoft, founded in 1975 by William Gates and Paul Allen in Redmond, Washington. In 1981 Microsoft created MS-DOS, short for Microsoft Disk Operating System. Although it was initially licensed only to the IBM Corporation, by the end of the decade it became the industry-standard operating software for all PCs. The ability to corner this lavish, fast-growing market solidified Microsoft’s software leadership position in the 1980s. Microsoft also began work late in the decade on Windows and OS/2 software programs for PCs and introduced programs for Apple Computer. Another growing software company was Lotus Development Corporation, who created its innovative 1—2-3 spreadsheet programs. Desktop publishing software was advanced greatly thanks to the growth of Apple Computer’s graphics capabilities. Countless other software programs, from playful (video games) to statistical (accounting programs), began to saturate the market, attempting to feed the growing desires of the American public. Information Society Computers have touched most aspects of how Americans function. Through their ability to link groups across great distances, they have made the world, at least theoretically, a smaller place. The computer was not the first technological advancement to impact the nation so greatly, but the speed in which it swept across the country and the pace in which change within the field continues to occur have been remarkable. As technology advanced, the cost of computers also significantly declined. Schools on all levels began to integrate computer literacy into their academic programs as it was seen that this knowledge would be as essential as reading in the next century. Sales for computer companies sky-rocketed as they rushed to meet demand. Computer magazines, such as Byte, PC World, and PC Magazine were either born in the 1980s or grew substantially as interest around the issue grew. Backlash regarding the growth of computers and their infiltration into society also occurred. Fear of an un feeling technical society where human contact has been replaced by machines has been voiced by some extreme critics. On the more moderate side are criticisms that computer technology will only improve the lives of those who could afford the high costs of a PC. Thus, the computer, instead of unifying, could potentially increase the gap between the rich and the poor. Machine of the Year In 1983 Time magazine solidified the personal computer’s arrival into mainstream society when it named the PC its 1982 Machine of the Year. Time’s Man of the Year award was given to a prestigious man or woman that had made a significant mark on the world in the preceding year; by adapting the honor for a machine, Time acknowledged the immense contribution this technology had made upon society. Computers, once available only to trained programmers, now became increasingly commonplace in homes across the country. They changed the way the average American received and processed information at work and at home. Some critics scoffed at the fact that the magazine had bestowed a machine with such an important title, but Time defended the decision, stating, â€Å"There are some occasions, though, when the most significant force in a year’s news is not a single individual but a process, and a widespread recognition by a whole society that this process is changing the cou rse of all other processes. That is why, after weighting the ebb and flow of events around the world, Time has decided that 1982 is the year of the computer.†