The Impact of Apple's Branding Strategies on Customer Satisfaction and Essay

The Impact of Apple's Branding Strategies on Customer Satisfaction and Customer Loyalty - Essay Example The paper analyzed the concept of branding by examining its models and the impact of branding strategies on customer satisfaction. Primary data was collected by conducting questionnaire research with Apple's customers. A total of 100 questionnaires were carried out with Apple's customers. The conclusions of this study are that Apple's brandings strategies play an important role in customer satisfaction and customer loyalty. Apple's branding strategies have a positive impact on customer satisfaction and customer loyalty. It is Apple's branding strategies that have contributed to generating value for customers, generating trust amongst customers and developing strong relationships between Apple and its customers. Apple's branding strategies have narrowed the gap between Apple and its customers. They have helped in improving the performance of the company. They have helped in generating positive attitudes about Apple's products amongst its customers. This study seeks to critically analy ze the branding strategies of the company Apple. Apple has been selected as it is a leading global telecommunications company whose branding strategies have been successful in getting the right message across to customers. Apple designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. In 2014, Apple's market share was 20.4% in the global smartphone market. Apple was the market leader. It left behind its competitors, Samsung who had a market share of 19.9%, Lenovo whose market share was 6.6%. Apples competitors are Dell Inc., Fujitsu Limited, Hewlett-Packard Company, International Business Machines Corporation, Samsung Electronics Co., Ltd., Sony Corporation, Toshiba Corporation, Research In Motion Limited, Microsoft Corporation, Acer Inc, LG Electronics, Inc., Google Inc, Merch ant Customer Exchange LLC, Huawei Technologies Co., Ltd, Xiaomi Inc.

Should private schools be banned Essay Example | Topics and Well Written Essays - 1500 words

Should private schools be banned - Essay Example It therefore seems so from these arguments that in today’s world, education has been used to perpetrate inequality and division of social classes based on economic status because of the existence of higher education meant for the rich and wealthy in the society. Those calling for the closure of private schools believe in the fact that the current education systems institutionalises inequality and unfair treatment of education seekers just because they can’t afford the high cost of private institutions. It is interesting to note that out of the total number of school going children about 90% attend public schools while 10% attend private schools (Caldwell, 2008). Those who attend public schools have the potential of better performance as compared to their public counterparts contributing a larger percentage of students who qualify for university education in leading universities such as Cambridge and oxford. This is the highest degree of inequality as it implies that tho se who will eventually qualify for top positions in industry are those who hail from wealthy families who parents were able to sponsor their education on very expensive private institutions. In addition to this fact, the current society is typical of what can be termed as cultural capitalism and social shutting where the wealthy and privileged give their children gigantic advantages whereas the poor ones struggle in poorly managed and funded systems where only the lucky ones strive for excellence. The survival is typically of the law of the jungle where the fit survive and the weak succumb to academic death. It is vital to stress the need for all to give every child... Thi essay approves that it is in the view of this discussion that private schools tends to widen the gap between the haves and the not haves. This is because private schools exist and continues to provide better education than public schools owing to the fact those who educate children in the schools pay huge amounts of money as fees. This may not be possible for middle and low income earners as a result natural selection occurs where rich families get the opportunity to educate their young ones in private schools while the poor do not. In addition, such schools would present conditions for better performance against the state owned schools owing to their ability to employ and motivate qualified teachers, provide basic facilities and sizable classes. This report makes a conclusion that if all private schools were banned, it would give the rich an incentive to fund state owned ones since their children will to be attending alongside children from poor backgrounds. This will be a fairer way to deal with the rising difference between the rich and the poor. On the contrary, some argue that private schools offers impeccable education which may not be possible to access in state owned schools where there is limited access to resources, support persons and facilities. This is a fact that is discredited by failure by the government to fund state owned schools to the level of private schools. Therefore, it is justifiable to say that private schools should be banned. This is because private school is a major impediment to equity and valuable education for all.